Legal

Privacy Policy

Last updated: October 13, 2026

Pratela is a lawn-care planning app made by Brommko, LLC ("we"), the controller responsible for the personal data described here. We designed it to need as little of your data as possible: we do not show ads, sell data, or track you across other apps or websites, and there is no account and no login — we never ask for your name, email, or password.

What the app keeps on your device

Your lawn profile (the name you give the lawn, size, grass type, sun, climate zone, equipment, problems), your task history, notes, and any lawn photos you take. This lives on your device and, if you enable it, in your own private iCloud (Apple CloudKit). We cannot read your iCloud data — only you and Apple can.

What leaves your device, and why

Photos, notes and plan help — only if you allow it. The first time you open the app it asks whether photo checks and plan help may use our server. If you allow it, a lawn photo you choose (re-encoded without location metadata), the note you attach, your answers during setup and lawn details such as size, grass type, sun, soil, problems, the place name you picked and its climate zone are sent to our backend and on to Anthropic (the maker of the Claude language model) to produce the assessment, the setup questions and the plan text. The lawn's name, its exact coordinates and your journal are removed before anything is sent. You can turn this off at any time under Lawn → Privacy; the plan, reminders and calculators keep working on your device.
Explanations on your device. On iPhones that support Apple's on-device model, the short "why now" explanations are written on the device and nothing is sent. Elsewhere they use the same backend and Anthropic, under the same permission.
Weather and place search. The place you pick (its coordinates) is sent to Apple Weather (WeatherKit) for the forecast that tunes your schedule, and the text you type when searching for your town is sent to Apple Maps. Pratela does not use your device GPS.
How-to videos (Pro). To suggest a tutorial, the app sends the task title and its one-line description to our backend, which queries the YouTube Data API (Google); Anthropic helps pick the most relevant result. No lawn profile, location or photo is sent for this. Results are kept for at most 30 days. By using these clips you also agree to the YouTube Terms of Service (https://www.youtube.com/t/terms); Google's Privacy Policy is at https://policies.google.com/privacy.
Usage statistics — off unless you turn them on. Under Lawn → Privacy you can choose to share which screens you open and coarse lawn characteristics (grass type, a size band, climate zone, hemisphere, sun, lawn phase, care mode, goal, equipment and reported problems). These events carry a random number generated for your installation, not your name or email. Turning the switch off deletes the events stored under that number and the app forgets it.
Device check. The app uses Apple's App Attest so our backend only answers genuine copies of Pratela. It proves the app is authentic; it does not identify you.
Purchases. Subscriptions are handled by Apple (StoreKit). We never see your payment details.

Why we may use it (legal bases)

Photo checks, plan help and how-to videos: your consent (GDPR Art. 6(1)(a)), given in the app and withdrawable at any time, and the performance of the service you request (Art. 6(1)(b)).
Usage statistics: your consent (Art. 6(1)(a)); off by default.
Weather, rate limiting, abuse prevention, the device check and this website's server logs and page counts: our legitimate interests in running a secure, working service (Art. 6(1)(f)).

Who processes it for us

Apple — App Store purchases, App Attest, iCloud sync (your private database), Apple Weather and Apple Maps.
Our backend host — Supabase (EU), moving to Neon (EU, Frankfurt): runs the server functions that keep API keys off your device and stores the usage statistics described above.
Anthropic (USA) — the Claude language model for photo assessment, setup and plan text, and choosing how-to videos. Under its commercial terms Anthropic does not use these requests to train its models and keeps them only for a limited period.
Google (USA) — the YouTube Data API for how-to videos.
Vercel (USA) — hosting of this website.
Cloudflare (USA) — delivery of this website and its page-view counts.

Where a provider is outside the EU/EEA, the transfer relies on the European Commission's Standard Contractual Clauses or the EU–U.S. Data Privacy Framework, as offered by that provider. We do not sell your data and we do not use it for advertising or cross-app tracking.

How long it is kept

On-device and iCloud data stays until you delete it. Deleting a lawn removes its photos, notes, cached explanations and widget data; uninstalling removes everything on the device.
Photos, notes and lawn details sent for a check are processed to produce the answer and are not stored by our backend.
Usage statistics are deleted automatically after 13 months, or straight away when you turn them off.
Rate-limit counters hold only a daily-changing hash of your IP address and expire within a day.
How-to video search results are kept for at most 30 days and are not linked to you.

This website

This website sets no cookies and runs no advertising scripts. It is served by Vercel, whose servers keep standard request logs (such as IP address and browser type) for security and operations. We use Vercel Web Analytics to count page views and Vercel Speed Insights to measure page loading (Web Vitals, page path, device and connection type); neither uses cookies or tracks you across sites, and a visit is identified only by a hash of the request that is discarded after 24 hours. Requests to this website also pass through Cloudflare, which delivers the pages and counts page views with Cloudflare Web Analytics; it sets no cookies and does not track you across sites.

Your rights

You can ask us for access to, correction or deletion of your data, restriction of or objection to its processing, and a copy in a portable format, and you can withdraw consent at any time in the app. Because we hold no account, most of your data never reaches us; for statistics, turning the switch off deletes them. You also have the right to complain to a data protection authority — in Bosnia and Herzegovina the Personal Data Protection Agency (azlp.ba), or the authority where you live or work in the EU/EEA.

Children

Pratela is not directed at children and does not knowingly collect data from children under 16.

Contact

Brommko, LLC. Questions about privacy or requests about your data: [email protected].